How many times have you tried to purchase a product online, book an appointment or make a reservation…and gave up out of sheer frustration? Whatever the cause – link that didn’t work, too many steps, no response, endless on hold – this is a customer journey gone awry…and a sale lost.
Every business has a customer journey. It’s the process people go through when purchasing your product or service. When this journey is as smooth as creamy peanut butter, it becomes irresistible and easy to spread – just like word-of-mouth marketing! However, when it’s difficult to navigate or could be more intuitive, it’s like a chunky jar of peanut butter that’s tough to scoop and share.
You might be thinking, “But I’ve never intentionally set up a customer journey!” Well, here’s the truth: Whether or not you’ve intentionally created one, I guarantee you have one in place. A customer journey is simply how people buy from you.
Think about the last time you bought something online or purchased a service. Was it a pleasant experience or a frustrating one? Was it easy to understand, or did it leave you confused? Was it a quick process, or did it drag on? Even something as simple as buying a coffee from Starbucks is a customer journey. The places or websites you frequent most likely have your favorite customer journeys.
And that’s precisely what I want for your business. I want to help you create a seamless sales process that converts leads into customers and keeps them coming back for more!
Here are critical questions for you to consider when defining (or refining) your customer journey:
- How many steps are there to purchase?
- How many ways can potential customers contact you?
- How quickly do you respond to inquiries?
- Do you follow up with customers after the sale?
- Do you actively ask for reviews and referrals?
As a Certified Growth Marketing Strategist, I’ve seen that identifying gaps in the customer journey is one of the most straightforward, yet most powerful, launching points for scaling up a business without adding new products, programs or staff.
Whether you’ve just realized that you have a customer journey or yours is well-established, but you want expert help to find hidden revenue opportunities, my Profit Finder Workshop is for you!
Are you ready to create a customer journey that is customer friendly? The first step is spending a day with me to evaluate your sales process, identify areas for improvement, and create a plan that will take your business to the next level.
I promise, my customer journey is short and sweet: CLICK HERE TO GET STARTED.
