Winging Your Marketing? Good Luck With That.

If you’re like most business owners, you’re hoping your marketing efforts lead to a pot of gold.

Otherwise, what’s the point, right?

The question I’m posing, in honor of St. Patrick’s Day, is how much do you count on luck to get results?

According to, luck is defined as “to prosper or succeed especially through chance.”

To help assess your reliance on luck when it comes to marketing, here are a few examples I’ve encountered with business owners:

  1. Thinking they don’t need a marketing plan and winging it.
  2. Changing directions on a whim (a.k.a. shiny new object syndrome).
  3. Refusing to invest in marketing and expecting clients to magically find them.
  4. Making decisions based on guesses and estimates instead of facts and data.
  5. Launching a new product or service without getting customer feedback.
  6. Jumping on the bandwagon of every new trend.

I’m not discounting luck altogether, because I’ve certainly seen it action…skies clearing for an outdoor event…getting a media interview because someone canceled…locating lost trade show booth at the last second (yes, this really happened!).

But, these occurrences of luck affecting results are few and far between.

Marketing that generates consistent results does NOT happen by chance.

Instead, it is a strategic process that minimizes risk and increases ROI by being:

  • proactive
  • predictable
  • planned

Basically, the opposite of luck.

If you don’t want to take chances on your marketing, watch my Profit Finder Workshop to determine how you can earn more money in your business by doing less better.