Does anyone else already feel wiped out by 2022?
I don’t know if it’s an allergy-induced fog, post-holiday blues, or to-do list overload, but my ‘new year mojo’ has evaporated.
And, I’m trying to embrace it.
Instead of racing 90-to-nothing into 2022, I’m spending some time thinking about what I want to do…and what I don’t want to do.
This process, for me, consisted of making a list on a sheet of paper with three columns:
- My business
- My online course
- My life
In each column, I wrote down projects, goals, ideas…along with what I termed my ‘NOT to-dos.’
Overcommitting, reinventing the wheel, letting email run my day…
These are a few things on my NOT to-do list because I’ve learned that saying no is just as important as saying yes.
After stepping back and looking at this sheet of paper on my bulletin board, I realized it can be summed up in one word: INTENTION.
I want to be intentional about my work, my time, my life…and not just take it as it comes.
This concept should also be applied to marketing your business:
- Who do you want to work with?
- What can generate the most revenue?
- How can you sell more to your existing customers?
- What marketing activities should you keep doing?
- What marketing activities should you NOT be doing?
It’s time to shake it off and shake things up.