I jumped at the opportunity to hear John Maxwell speak at a live event recently.
As a world-renowned leadership expert, transformation coach, New York Times bestselling author and motivational speaker, I figured I would get a nugget or two of useful information from his presentation.
I was wrong.
I came away with 20 nuggets to improve myself as a business leader and provide value to my clients.
However, I want to share what he called the Power of Five – Everyday Essentials. This is one of his trademark concepts and basis for several of his books. He used the analogy of cutting down a tree, but of course, I’m going to apply it to your marketing.
Use the Power of Five to transform your marketing:
- GOAL: You must have a clear picture of what you want to accomplish.
- If you want a tree removed from your yard, your goal should not be to paint the house.
- For marketing, your daily/weekly/monthly/annual goals should be something that will move your business forward.
- TOOLS: Select the right ones to accomplish your goal.
- You need an axe, not a bat, to cut down the tree.
- For marketing, this is probably not as obvious and you need to consider your target customer, timeline and budget.
- ACTION: Intentional work or planned process is necessary.
- Standing in your yard and staring at the tree will not get the job done.
- For marketing, hoping for new customers will not make them appear; you must be proactive.
- FOCUS: Stay the course and don’t get distracted.
- If you take a few whacks with the axe and then stop to do something else, the tree will not fall.
- For marketing, prioritize tasks that support your goal and outsource or decline others. This one is tough!
- CONSISTENCY: Repetition is the key to long-term results.
- Continuously hitting the tree with the axe will eventually accomplish the goal.
- For marketing, results are not typically instant or immediate, but build with time.
- If you need help implementing the Power of Five into your marketing program, schedule a one-on-one strategy session with me or sign up for my online course (which parallels the Power of Five): Create A Kick Butt Marketing Plan.
