I’ve been hearing and seeing this phrase a lot lately: quick wins.
It has appeared in different contexts, but has the same core meaning: A solution or action that can be easily implemented to get a quick result.
Quick wins usually take place at the beginning of a process and fall into one of these categories:
- momentum
- leads
- cash flow
The purpose of a quick win is to demonstrate your value and keep them coming back for more.
I want to point out that quick wins are not random or lucky…they are strategic and intentional.
And, a quick win positions you as the expert who can help them achieve the bigger goal.
MARKETING QUICK WINS
- A new B-to-C service business with a small marketing budget wanted to get the word out to the local area. I setup a Google Business Profile and ad campaign targeting homeowners within a 20 mile radius. Within 30 days, website traffic increased 30%.
- An established restaurant was struggling to get people onto its email list. I changed the website copy from “Join Our List” to “Become a VIP” and setup a retargeting campaign in Meta Ads Manager. Within 60 days, 250 people had joined.
- A professional service business needed 3 more clients per month. I helped them create an on-demand webinar with offer for complimentary consultation. Within 90 days, they were consistently signing up 3 new clients each month.
The trick to creating a successful quick win is identifying the problem and solution.
What quick wins do you offer your customers or clients?
