Triple digit days began in June here in the Dallas Fort Worth area…and a 67-day streak of no rain FINALLY ended last week…it was the second-longest on record.
It. Is. Hot.
This has resulted in long lines at the local Baskin-Robbins, home of 31 flavors (although they now boast a rotating roster or more than 1400 flavors!).
I have discovered there are similarities between the acts of selecting ice cream and creating a marketing strategy…who knew?
Some people request several samples before making a decision…some study the cartons in the display case as if there will be a test before they get their scoops…some order the latest and greatest flavor…and others order the same thing over and over.
How does ordering ice cream apply to your marketing strategy?
- Do you always jump on the latest marketing trend (a.k.a. shiny object syndrome)?
- Do you spend a lot of time researching marketing options and are unsure which is best?
- Do you try several marketing tactics and aren’t certain which worked?
- Do you keep doing the same marketing activities without considering new options?
While ordering an ice cream flavor you don’t like doesn’t have the same ramifications as investing in a marketing strategy, here is the moral of this story:
- Be willing to try new things.
- Be willing to take calculated risks.
- Be willing to add “an extra scoop” to your existing plan.
- Be willing to take action.
If your marketing strategy was a Baskin-Robbins ice cream flavor, which one would it be?
Mine is nutty coconut because it’s fun, a combination of complementary ingredients, and I love coconut!
P.S. Do you know why Baskin-Robbins is the home of 31 flavors? Because co-founders, Burt Baskin and Irv Robbins, believed ice cream should be enjoyed every day of the month.