Should Your Marketing “Go Big or Go Home?”


In most contexts, this phrase symbolizes risk, extravagance, or an all-or-nothing mentality.

None of which should apply to your marketing strategy.

I’m here to tell you:

  • It’s okay to start small.
  • Strategic trumps spontaneous.
  • Bigger is not always better.

In fact, I’ve intentionally started hosting smaller events, offering less services, and working with fewer clients.


Because after running my marketing agency for 14 years, I know what I do best, how to provide the most value, and generate the greatest ROI.

3 Reasons NOT to Go Big or Go Home:

1. Achieve results faster
Don’t get caught up in shiny object syndrome! Narrowing your focus to one or two goals will move your business forward faster than chasing every new idea that comes along.

2. Reduce budget
The smaller, more defined your target market and geographic area, the smaller your marketing budget can be. Instead of trying to reach everyone who might possibly want your product or service, identify the top 25 percent.

3. Reach more customers
If you go ALL IN with only one marketing tactic, you will likely miss a portion of your target market. It’s important to use multiple tactics and not put all your eggs in one basket.

How do you approach your marketing strategy?