Holiday Marketing Strategies to Put on Your Wish List
HO HO HO! Ready or not, the holiday season is here. Although I refuse to decorate until after Thanksgiving, it is time to make your marketing merry and bright. For retail and e-commerce businesses, this is a no-brainer. Contrary to popular belief, the holiday season can also be a money-maker for service businesses and B2B products. I’ve talked to […]
Is Your Marketing a Trick or Treat?
Do your ads make people scream in horror? Does your website give customers nightmares? Are your email blasts too frightful to read? Hopefully, your marketing isn’t truly horrifying, but my real question to you is this: How does your marketing make people REACT? And, more importantly, ACT? Do they keep scrolling or send you a […]
Q4 Marketing Checklist to Prepare for 2023
Ready or not, we’re nearing the end of 2022. Which means it’s time to take stock of where you’re at and where you want to be going into 2023. This is an exercise I conduct with all my retainer clients to track progress and most significantly, results. This step must be done before planning can […]
What keeps small biz owners awake?
It’s the beginning of Q4 2022 and I’ve already received my first email about 2023 marketing trends. Normally, I wouldn’t write about this just yet, but it came packaged as survey results from 400 small business owners across the U.S. I was intrigued and downloaded the report. In “State of the Entrepreneur 2022” from Leadpages […]
What is Your One-Word Why?
I recently attended a meet-and-greet reception with jewelry designer Kendra Scott, as part of the tour for her new book, Born to Shine. I was in awe of the self-made billionaire who glowed in a yellow dress that matched her personality. After listening to her candid Q&A interview, I saw her as more than a […]
To TikTok or Not to TikTok?
A client recently asked me to start promoting her business on TikTok, the popular video-based social media platform. My response was “Why?” I admit, it was somewhat of a trick question to see if she had valid reasons to invest marketing resources…or, as I suspected, because she heard, “It’s the social media app everyone is using.” […]
Are You Planning or Procrastinating?
I’m a self-proclaimed planner…and, sometimes, procrastinator. From my daily must-get-done list and detailed project timelines…to client events, family vacations and holiday parties…I love checking things off! The act of PLANNING is defined as identifying and organizing activities required to achieve a desired goal. ⊕ Planning increases efficiency = get things done faster. ⊕ Planning increases […]
Locked Out of Facebook for Six Weeks
This may be the most valuable blog I write. I promise, you want to read to the end. You may not need this information now, but keep it in a safe place…especially if you use Facebook for your business! Yep, it happened to me: I was locked out of Facebook for six weeks. I wasn’t hacked…I […]
Is Your Marketing Plain Vanilla or Nutty Coconut?
Triple digit days began in June here in the Dallas Fort Worth area…and a 67-day streak of no rain FINALLY ended last week…it was the second-longest on record. It. Is. Hot. This has resulted in long lines at the local Baskin-Robbins, home of 31 flavors (although they now boast a rotating roster or more than […]
Is Your Cart Before the Horse?
I’m getting straight to the point today: Stop putting the cart before the horse. Why? Because it’s sabotaging your marketing! The official Merriam-Webster definition of the phrase nails it: to do things in the wrong order. In the marketing world, this translates to putting tactics (cart) before strategy (horse). Run a print ad here…do a social […]
