Does Your Business Have An Easy Button?
How many times have you tried to purchase a product online, book an appointment or make a reservation…and gave up out of sheer frustration? Whatever the cause – link that didn’t work, too many steps, no response, endless on hold – this is a customer journey gone awry…and a sale lost. Every business has a […]
How to Create an Effective Marketing Plan for 2024
2024 will be here before you know it, but the new year doesn’t have to catch your business by surprise! Now is the perfect time to cast your vision for next year’s success by creating a foolproof marketing plan. Using my decades of marketing expertise, I’ve outlined the steps you need to take to make […]
5 Signs It’s Time to Scale Your Business
Is your business humming along, but you’re unsure what to do next? Don’t worry, this is a common concern I’ve seen among clients over my decades in marketing. On the one hand, scaling your business could lead to remarkable growth – but on the other hand, it comes with plenty of risks. Thankfully, you don’t […]
Make Q4 Your Best With This 90 Day Strategy
Traditional marketing approaches can steal your time and money…and suck the wind right out of your entrepreneur sails. As a business leader, the last thing you need is an investment that doesn’t deliver. You need a source expert to create an achievable action plan that will scale your business and save you time, a “profit-finder,” […]
Where Are You Leaving Money On The Table?
During the past 15 years as a marketing agency owner, I’ve met many entrepreneurs who have hustled their way to 7-figures in annual revenue…and aren’t making any money. That sounds crazy, right? Well, the truth is they’re spending as much as they’re bringing in on staff… equipment…materials…marketing. As a result, they’re STUCK. Something else I’ve […]
Revenue Marketing vs. Traditional Marketing
Revenue marketing is a new way of thinking about the entire marketing process…and it’s all about focusing on the bottom line versus brand recognition or awareness. For example, traditional marketing focuses on driving traffic to your website and revenue marketing focuses on getting them to make a purchase once they’re there. Or, traditional marketing reports […]
5 Signs It’s Time to Hire a Fractional CMO
If your 7-figure business lacks high-level marketing expertise, but you’re not ready to invest in a full-time executive, hiring a fractional chief marketing officer (CMO) could be the solution. A fractional CMO is a highly experienced marketing executive who provides part-time or temporary outsourced marketing leadership to business owners and CEOs who need a profitable […]
Winging Your Marketing? Good Luck With That.
If you’re like most business owners, you’re hoping your marketing efforts lead to a pot of gold. Otherwise, what’s the point, right? The question I’m posing, in honor of St. Patrick’s Day, is how much do you count on luck to get results? According to Merriam-Webster.com, luck is defined as “to prosper or succeed especially through […]
Marketing That Woos Clients Like Cupid
It’s Valentine’s Day, the annual holiday to express love and affection for your heart’s desire. Just like Cupid’s arrow ignites feelings of love within whoever it lands, your marketing should aim to do the same. If it reaches the wrong person…well, things can get awkward and most likely, it will be rejected. Take some cues from Cupid to ensure […]
Does Your Marketing Have Momentum?
I heard a phrase recently that sparked my interest: Momentum generates momentum. I got the general concept, but I dug a little deeper to find out how I could apply it to marketing. I looked up the definition of momentum and found some mumbo jumbo about velocity, mass, vector quantity…what the heck does marketing have […]
