Are You Planning or Procrastinating?

I’m a self-proclaimed planner…and, sometimes, procrastinator.

From my daily must-get-done list and detailed project timelines…to client events, family vacations and holiday parties…I love checking things off!

The act of PLANNING is defined as identifying and organizing activities required to achieve a desired goal.

⊕ Planning increases efficiency = get things done faster.

⊕ Planning increases productivity = get more things done.

Planning increases success = nothing falls through the cracks.

But…sometimes, planning evolves into procrastination.

The act of PROCRASTINATING is defined as intentionally delaying or postponing something that can have negative consequences.

⊕ Planning without setting deadlines = procrastination.

⊕ Planning without taking action = procrastination.

⊕ Planning without a purpose = procrastination.

With the exceptions of going to the dentist or cleaning out the garage, I’ve learned there are two common factors that put me on the path to procrastination: lack of clarity and direction.

Source: The Oatmeal

Meaning, I don’t have a clear picture of the end result or goal…so, I struggle to get started…or get stuck in planning mode…weeks turn into months and these projects get skipped over for busy work. NOTE: The “quick and easy” tasks do not move the needle in your business.

If you’ve been reading my blogs for very long, you already know I’m a big proponent of every business owner creating a MARKETING PLAN.

This is the written result of planning your marketing strategy, provides clarity and direction, and contains everything you need to take action:

⊕ Goals

⊕ Messages

⊕ Tactics

⊕ Timeline

⊕ Budget

When it comes to marketing, are you planning or procrastinating?